bitacora 118: junio 2008

6/24/2008

got milk bar zone (Click to see project images)

Milk is be healthy and grow strong!“ .

Project Images (Click)

Got milk wall is the new revolutionary system developed to introduce children into the meaning of healthy drinks through the possibility of preparing with their parents their own fun milk cocktail.

Nowadays the meaning of the milk like a healthy element is lost, and the fact that this element helps on the kids growing is not important anymore. Our project is about think again in the milk like an important and healthy element for children and adults; putting on the aperitivo places a system of furniture and products that allows children and parents to prepare their own milk cocktail in a brand new cool way!.

This system called “got milk wall” has been designed with all the elements, the furniture, and the products necessary to prepare the best cocktails and to be comfortable at the time of drinking them as well.

The main system is compound by two elements.
The first element is located on the upper part of the wall. This element is a contemporary painting compound by colorful circle shapes and lines. The circle shapes contains table furniture which adults can reach to put off, on to the got milk zone.
The second element is under the first one and is a service table that contains all the tools and products to prepare the milk cocktail. An auto-portable blender and special glasses are in the tools group. Milk, flavors and shots for adults are in the ingredients part. A special modular chair system has been designed under the service table. Children can reach this chair system to put them on the got milk zone as well as the adults do. Two special freezers have been designed and put inside the got milk wall to maintain the freshness of the products during the aperitivo time. (between 6 and 9 pm). Finally a water sink has been designed at the final of the service table, to create educational hygienic and healthy habits in to the children.

Basically the got milk wall is a bar-wall-buddy that’ll interact with children and parents, showing and offering them a special, fun, colorful ambient to share and drink healthy cocktails together.

6/13/2008

Pubblicità impossibile (Concorso Nastro Azurro)

Immagini concettuali (Click)

Questo progetto nasce dall’idea di rappresentare l’originalità, la creatività e la dinamicità del brand Nastro Azzurro.

Grazie all’utilizzo di un un muro di pubblicità inserito nella città si è voluto creare un elemento di comunicazione urbana. Il muro, composto da grandi box stampati, si sviluppa come un elemento cubista inserito in un ambiguo spazio urbano. Da qualsiasi punto di vista è possibile osservare l’immagine fragmentata del marchio e della bottiglia, ma, spontandosi in un punto specifico, si può construire l’immagine visuale perfetta della bottiglia Nastro Azzurro.
Questo muro, così pensato, diventa una pubblicità impossibile per la città. E’ un oggetto astratto, ma in armonia con la filosofia, l’originalità e l’ironia della birra italiana “Nastro Azzurro”.

Este proyecto nace de la idea de representar la originalidad, la creatividad y el dinamismo de la cerveza Nastro Azzurro a través de un objeto que se inserta en la ciudad como un gran muro publicitario.

Este muro compuesto de grandes cajones impresos, se desarrolla como una “pintura cubista” dentro del contexto urbano, transmitiendo imágenes fragmentadas y veloces alusivas a la marca y a la botella desde cualquiera de sus ángulos, pero también, ubicándose en un punto estratégico y único del contexto, se puede construir la imagen visual perfecta de la botella de 33 cl.

Este muro publicitario el cual se puede ver desde cualquier punto de vista y también desde solo uno de ellos, se convierte en una “publicidad imposible para la ciudad”, un objeto que refleja la ironía y la originalidad de la cerveza italiana Nastro Azzurro.